‘Backyard to Broadway’

The Pizza People is owned and run by us – husband and wife team Katie & Alex. Our pizza making journey started in 2014 in Naples. Sat on the roadside with a Margherita pizza and a Nastro Azzuro, we had spent less than 20 euros but were blown away by the flavours and textures – it was so simple but so delicious.

That taste experience never quite left us and after many years of working in corporate hospitality in 2016 we started Wood Fired Wonders. Wood Fired Wonders is a street food style mobile catering business specialising in artisanal wood fired pizzas. Using our home made 24 hour fermented dough recipe we cook in a wood burning pizza oven that has been installed in the back on an ex MOD Land Rover Defender.

Fast forward to 2020 having spent four years grafting and perfecting our craft we were heading into our busiest year to date. We had a diary full of bookings and business was looking good… and then came COVID 19. In the blink of an eye the pages of our diary were empty, and like all small business owners at that time, we had to come up with a new plan.

Originally with just a desire to serve our community in such unprecedentedly difficult times we decided to set up from home. We bought two tabletop ovens and put the gazebo up in our back garden. We advertised on Facebook and with some of our friends and family on board delivering for us we started selling pizzas from our backyard and donating some our profits to a local food bank.

Off the back of that we were asked to start popping up on streets and driveways all over North West London and Hertfordshire serving pizza to the residents who had nowhere else to go. It was a wild ride. In excess of 200 pop ups and 16,000 pizzas later we signed the lease of 40 The Broadway and The Pizza People was established.

The Pizza People really is our dream come true and we hope you can enjoy it as much as we do.